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Blue Ribbon for Best of Show: NAB 2010 -- Blackmagic Design

by Grant Petty
Creative COW Magazine : Blue Ribbon Awards Issue : Blue Ribbon for Best of Show: NAB 2010 -- Blackmagic Design
Blackmagic Design Review at Creative COW


Decklink HD Extreme 3D

When Blackmagic Design released the very first HD card, it cost the same as their previous SD card. "We knew that the thing stopping hi-def adoption was that people weren't creating very much high definition," says Grant. Our idea was to make HD available when it was needed, without charging extra for it.

This was ultimately carried through with the DeckLink HD Extreme 3D: support for real-time, 10-bit 3D editing is there when you need it without paying extra, along with Blackmagic's customary mind-boggling support for virtually every format and interface.

"I have no idea if 3D is a fad, or whether it's going to stay forever. But one thing I do know for sure is that people aren't doing 3D on every single job. Options are empowering," Grant says, and we agree.

Blackmagic has set the new benchmark for what an IO card should be: affordable, empowering, visionary.


DeckLink HD Extreme 3D
DeckLink HD Extreme 3D


HDLink Pro 3D

This provides the most practical of options: the first HD and 2K 3D monitoring, connecting SDI inputs (including 3 Gb/s) via DisplayPort for professional LCD monitors, and HDMI 1.4 for 3D TVs. It supports both interleaved and full resolution dual stream footage, and digital pixel-to-pixel mapping for 2K monitoring on HD displays in both 4:2:2 and 4:4:4. Firmware upgradeable by USB, of course. Even if you don't need 3D support today, at $495, HDLink Pro 3D may well be the least expensive 2K monitoring solution on the market -- and certainly if you do, look no further.


HDLink Pro 3D DisplayPort
HDLink Pro 3D DisplayPort


UltraStudio Pro

HDCAM SR and D-5 over USB? No problem -- if it's USB 3. Currently only built into Windows computers, it begins with a high data rate: 4.8 Gb/s, enough for uncompressed 10-bit 1080p plus up to 8 channels of audio. "USB 3 also has technology for video -- asynchronous transfer, so that we can dedicate bandwidth to a device," says Grant. "The fastest and cheapest way we can get data in and out of our computers is always the most important thing we can do." And here it is: uncompressed 10-bit IO, up/down/ cross-convert, simultaneous HD and SD monitoring, connections galore, $895.


UltraStudio Pro
UltraStudio Pro


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