, which debuted Express Dailies
2012, is now shipping the high-performance laptop-based version of the company's popular On-Set Dailies system at IBC 2012
. Technicolor, Deluxe and Hollywood post facility Light Iron have all purchased multiple licenses of Express Dailies. According to Colorfront managing director Aron Jaszberenyi, Colorfront will demonstrate Express Dailies in the booths of several partners at IBC: Sony
(Hall 12.A10), Tangent Devices
(Hall 7.G35) and AJA
(Hall 7.F11) among them.
"We want to show that we can have a laptop-based system that is light and powerful," says Jaszberenyi, speaking from the Budapest, Hungary DI and post facility he founded with his brother Mark Baszberenyi. "Express Dailies can also playback any raw footage format you want to throw at it, and you can sync audio as well. It's a very good combination of technologies for a new less expensive price, $15,000. We've never had a solution priced this low." In contrast, On-Set Dailies is priced at $50,000.
Despite the difference in price, Express Dailies is built on the same image-science technology, color grading and management tools for file-based workflows featured in On-Set Dailies, including playback and sync, QC, color grading, audio and metadata management. Other features include support for Mac Pro tower and MacBook Pro with Retina Display; a streamlined user interface; 64-bit, real-time RAW support; faster-than real-time deliverables with concurrent encoding to multiple formats; and very fast, checksum-verified data management and archival tools.
Express Dailies is built on the same image-science technology, color grading and management tools for file-based workflows featured in On-Set Dailies, including playback and sync, QC, color grading, audio and metadata management. Click images for larger view.
Express Dailies offers flexibility by supporting a maximum number of formats and deliverables. Extensive camera format support includes all major RAW formats and latest digital cameras from RED
as well as DSLRs. Faster-than-real-time, sound-synced color graded dailies are delivered in a wide variety of formats including DNxHD 444 for Avid, all ProRes formats for Final Cut, uncompressed DPX, TIFF, OpenEXR, QT and H264 for web-based dailies and iPad.
Colorfront's groundbreaking R&D work in nonlinear DI (the company won an Academy Award
® for the development of Lustre) is apparent in the company's on-set look creation tools. Express Dailies can export and manage 3DLuts to external LUT boxes including BMD HDLinkPro. It supports the IIF/ACES workflow plus Tangent Devices Element control pane, QC and Copies for data management and security.
"To a great extent, this solution was driven by customers," says Jaszberenyi. "With On-Set Dailies, we took the high-end of the market quite successfully with the big post facilities and major labs all purchasing multiple licenses. "But at that price point for software only, it was out of the reach of DITs, individual camera owners and smaller productions." He notes the irony that, on the heels of the announcement of Express Dailies, the same big players that gravitated to On-Set Dailies are snapping up Express Dailies.
Express Dailies is also appealing to rental houses, notes Jaszberenyi, who reports that Fletcher
and ARRI CSC
are offering Colorfront dailies systems, and that sales have been made to customers in Japan, South Africa, Chile, Germany and France in addition to the U.S. "A lot of people are packaging these carts, which moves post production out of labs and facilities and close to camera or at least near set to editorial," he explains. "You need hardware, packaging...an overall workflow is required. We're best at development and it's difficult for us being based in Central Europe. We work with the proper partners in the field who have the right connections and market knowledge. That's our strategy, and allows us to keep focused on development."
Click image for larger view.
It will be interesting to see just how much the indie filmmaker/DIT market will gravitate to the well-priced Express Dailies, as Colorfront intended. It's a lot of bang for the buck and, at the same time, allows productions to take one more piece of the workflow away from post facilities. No wonder the big post production entities have been the first to load up on On-Set and Express Dailies, adding their own secret sauce with hardware and packaging.
Colorfront may take its time between groundbreaking developments, but so far all their developments have been a homerun. Let's just hope we don't have to wait too many years to see what they'll cook up next.
Colorfront Ships Express Dailies - new mobile dailies system for Mac Pro and MacBook Pro. (PRNewsFoto/Colorfront). Click image for larger view.