Commercials: History, Design and Production Issue : Creative COW Magazine
48 pages (approx. 6.7 mb download)
In this issue of Creative COW Magazine, you will meet one of the men that made Max Headroom such an 80's icon. He'll share strategies and how it all came about, including some of the techniques used. One of the members of the legendary Robert Abel & Associates team takes you inside some of the earliest uses of CGI and how these commercial techniques preceded their later use in the world of film. You will also be taken inside a direct response advertising expert's world and how it works and why. You will also learn how one man made a commercial that you would swear used 3D software but doesn't. You will discover five ways to get control of your billings and make more money with less stress. Watch as one woman handles 11 deadlines a day -- and you thought you had it bad, eh? Learn an artist's secrets for high-end graphics workflows. And take a tour of drive technology of the past, the present and the future.
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Motion Graphics - How Do I? | Secrets of High-impact Graphics
Creative COW Contributing Editor and graphics expert Sean Cusson shares the secrets to success that hes learned the hard way. They include the power of music for graphic design, compositing techniques, logo animation and invaluable workflow tips that will save you hours. Sean also shows you how to keep your graphics clients coming back for more.
Feature 01/29/2008
Author: Sean Cusson |
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Motion Graphics - How Do I? | How CGI in Commercials Changed the History of Film: A Creative Cow Magazine Extra
For his article in the Creative Cow Magazines Commercial Issue, film compositor, VFX artist, animator and Creative Cow Contributing Editor Steve Wright (Ray, Traffic, Blade: Trinity, Never Die Alone and 60 others), told how the computer graphics animation technology we see in film today actually originated in the world of commercial advertising. (He knows. He was there.) In this Creative Cow Magazine Extra, Steve provides even more details, including the demo reel for CGI pioneers Robert Abel & Associates, and a great spot that Steve created for Volkswagen...with cows!
Feature 01/05/2008
Author: Steve Wright |
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Cinematography | A Commercial's Voyage from Concept to Completion
A major player in some of the biggest commercial campaigns in the last 25 years shares his experiences on one of the biggest: the Max Headroom campaign for Coca-Cola. They're lessons you can learn too.
Feature, People / Interview 12/26/2007
Author: Arthur Vibert |
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Broadcast Video | 11 Deadlines a Day
Andrea found herself with her hands more than full during an unplanned personnel shortage at WJLA, Washington DC affiliate of ABC: so, responsible for creating all the news promos for the sweeps run of the ABC affilate, 11 times daily, she leveraged all her best methods. What happened at 5 PM on the last day of sweeps? Lets see...
Feature 12/18/2007
Author: Andrea Laign |
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Media Formats | Media Capacities
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Business & Marketing | Tips for Business and Commercial Production Success
Are your spots persuasive enough? Operators are standing by to tell you! Tips for business and commercial production success - cash generating secrets proven in the fire! In this article from the Creative COW Magazine learn how to get a direct response from your work.
Tutorial, Business 12/11/2007
Author: Winston Cely |
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Business & Marketing | Taking Control of Your Billings
5 rules for getting paid for your creativity. The relationship between client and professional is wrought with pitfalls, frustrations and miscommunications. Save yourself from many common business problems by taking these five rules and putting them in your arsenal of business wisdom from Bessie and Mark Suszko.
Business 12/03/2007
Author: Mark Suszko |
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Adobe After Effects | Building a 3D World in After Effects
When a project requires a photo-realistic 3D world, After Effects isnt usually the first program that comes to mind. Typically a 3D modeling/animation program is necessary to create virtual 3D worlds, but in this article CreativeCOW contributing editor Bill O'Neil demonstrates creating a 3D world for a TV spot he was hired to direct and post for the Big Ten Basketball Conference.
Tutorial 08/10/2007
Author: Bill O'Neil |
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