In this issue of Creative COW Magazine, you will meet one of the men that made Max Headroom such an 80's icon. He'll share strategies and how it all came about, including some of the techniques used. One of the members of the legendary Robert Abel & Associates team takes you inside some of the earliest uses of CGI and how these commercial techniques preceded their later use in the world of film. You will also be taken inside a direct response advertising expert's world and how it works and why. You will also learn how one man made a commercial that you would swear used 3D software but doesn't. You will discover five ways to get control of your billings and make more money with less stress. Watch as one woman handles 11 deadlines a day -- and you thought you had it bad, eh? Learn an artist's secrets for high-end graphics workflows. And take a tour of drive technology of the past, the present and the future.
Creative COW Contributing Editor and graphics expert Sean Cusson shares the secrets to success that hes learned the hard way. They include the power of music for graphic design, compositing techniques, logo animation and invaluable workflow tips that will save you hours. Sean also shows you how to keep your graphics clients coming back for more.
For his article in the Creative Cow Magazines Commercial Issue, film compositor, VFX artist, animator and Creative Cow Contributing Editor Steve Wright (Ray, Traffic, Blade: Trinity, Never Die Alone and 60 others), told how the computer graphics animation technology we see in film today actually originated in the world of commercial advertising. (He knows. He was there.) In this Creative Cow Magazine Extra, Steve provides even more details, including the demo reel for CGI pioneers Robert Abel & Associates, and a great spot that Steve created for Volkswagen...with cows!
A major player in some of the biggest commercial campaigns in the last 25 years shares his experiences on one of the biggest: the Max Headroom campaign for Coca-Cola. They're lessons you can learn too.
Andrea found herself with her hands more than full during an unplanned personnel shortage at WJLA, Washington DC affiliate of ABC: so, responsible for creating all the news promos for the sweeps run of the ABC affilate, 11 times daily, she leveraged all her best methods. What happened at 5 PM on the last day of sweeps? Lets see...
Are your spots persuasive enough? Operators are standing by to tell you! Tips for business and commercial production success - cash generating secrets proven in the fire! In this article from the Creative COW Magazine learn how to get a direct response from your work.
5 rules for getting paid for your creativity. The relationship between client and professional is wrought with pitfalls, frustrations and miscommunications. Save yourself from many common business problems by taking these five rules and putting them in your arsenal of business wisdom from Bessie and Mark Suszko.
When a project requires a photo-realistic 3D world, After Effects isnt usually the first program that comes to mind. Typically a 3D modeling/animation program is necessary to create virtual 3D worlds, but in this article CreativeCOW contributing editor Bill ONeil demonstrates creating a 3D world for a TV spot he was hired to direct and post for the Big Ten Basketball Conference.
Creative COW Magazine is copyright 2006 - 2009 by Creative COW®. All rights are reserved.
No reprint rights are granted except to educational institutions such as universities, colleges,
art academies and other training academies. All other rights are expressly reserved. [Top]
In this issue of Creative COW Magazine, you will meet one of the men that made Max Headroom such an 80's icon. He'll share strategies and how it all came about, including some of the techniques used. One of the members of the legendary Robert Abel & Associates team takes you inside some of the earliest uses of CGI and how these commercial techniques preceded their later use in the world of film. You will also be taken inside a direct response advertising expert's world and how it works and why. You will also learn how one man made a commercial that you would swear used 3D software but doesn't. You will discover five ways to get control of your billings and make more money with less stress. Watch as one woman handles 11 deadlines a day -- and you thought you had it bad, eh? Learn an artist's secrets for high-end graphics workflows. And take a tour of drive technology of the past, the present and the future.
