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Grant Petty

Creative COW Magazine Writer
Creative COW Magazine : Grant Petty
Grant Petty is the man who pioneered 10-bit graphics cards on personal computers, reinventing how content creators worked with higher resolution files in the process.

Articles Written by Grant Petty

Blackmagic Design
Blue Ribbon for Best of Show: NAB 2010 -- Blackmagic Design

Blue Ribbon for Best of Show: NAB 2010 -- Blackmagic Design

There may have been companies at 2010's NAB Show who brought more new products than Blackmagic Design -- but then again, with a dozen major new releases, there may not have been. There was certainly nobody who brought so many best-of-category products, several of which could merit Best of Show awards on their own, with the potential to truly transform advanced post and broadcast workflows. Simply put, we've never seen anybody come to the show playing for keeps in so many different ways.

Review, Feature, People / Interview
Grant Petty
DaVinci
DaVinci - Rebuilding the Brand for the 21st Century

DaVinci - Rebuilding the Brand for the 21st Century

How's this for chutzpah? The DaVinci customers at Blackmagic Design buy the company, to set it back on the right path - making big investments, expanding service while slashing fees, accelerating development, and rebuilding Da Vinci from their own experience as its customers.

Feature, People / Interview
Grant Petty
DaVinci
Blackmagic & DaVinci, and What It Means

Blackmagic & DaVinci, and What It Means

Blackmagic founder Grant Petty says that the company's purchase of DaVinci systems actually fits exactly what they have done all along: build the kinds of products they have needed for their own postproduction business, and being the kind of company they'd want to do business with. While important details are still being worked out, Grant has some very clear visions about how these practices can help rebuild one of the industry's most respected brands.

People / Interview
Grant Petty
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